Exclusive introduces of Atlanta Thrashers jersey

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New alternate jersey Atlanta has what many consider to be the ugliest third jersey of the Reebok era. Despite a look that merges elements from football and basketball uniforms, it gets points for standing out in a market where hockey is often overlooked. But they still play hockey, right?
It was a surprise to hear the Thrashers are already looking to replace the alternate sweater as it was only introduced in the 2008-09 season. Makes me think sales are in the tank. So how might they make changes?
I don't want to be the one to say it,[link widoczny dla zalogowanych], but dark blue is probably a good bet. It's the new black in terms of being a popular color for alternate uniforms. And it's certainly not maroon.
Thrashers 1999-2006 / from Getty ImagesWhat's more is the Thrashers don't have a lot of history to draw from, having been founded in 1999. But if they were to take inspiration from the past, let's not forget their original dark jersey (left) was navy.
By the way, anyone recognize the 26-year-old kid in that photo? If you guessed Marc Savard, well done. I'd forgotten he spent a few years in Atlanta before becoming a star in Boston.
Anyway, if the Thrashers' goal is to sell more jerseys,[link widoczny dla zalogowanych], I'd sooner buy this than the weird hybrid they're currently offering. But then truthfully, I'm a Lightning fan so I'd never buy a Thrashers jersey anyway.
Who can say if they're interested in digging up the past? They completely surprised us in 2008 with the jersey they came up with so we may be shocked again in 2011. If it is an original design,[link widoczny dla zalogowanych], I'd count on a major element that highlights the city of Atlanta, be it a new logo or straight-up text.
Regardless, I don't see how they can do worse than their current alternate uniform. And it will be a relief to finally see this one disappear from the NHL.
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