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ry few years there are changes in society. From the industrial revolution, to 3D TVs, things are constantly changing and adapting to meet the demands of society. As with technological advances, marketing changes as well. People who embrace changes in our society and take advantage of them are the ones who prosper. Marketing is quickly shifting from the classic mediums to Web 2.0. Radio [link widoczny dla zalogowanych], newspaper, TV, and Direct Mail are becoming less effective, and Web 2.0 is here to stay. People are becoming the influencing factor. Who buys what, from who, and when is now being decided by a collective, not advertisers. Its been growing faster than weeds on steroids. Social Network Marketing is taking over, and its not going anywhere. Earlier this decade [link widoczny dla zalogowanych], Mark Zuckerburg, now a house hold name, brought to our world one of the of most genius concepts weve seen as a society. Facebook. Facebook this, Facebook that. If youre reading this article, on average you spend more than one hour per day on the largest Social Network in the world. Facebook allows users to share information, pictures, videos, what they did on the weekend, and what they ate for breakfast. Weve all read the perhaps too personal updates regarding bodily functions, and other bizarre things. How does this change marketing? In simple terms, a business can develop a list of consumers and communicate to them anytime they wish for free via Fan Pages. We all know what we like. For the most part [link widoczny dla zalogowanych], consumers like you and I shop at the same places and buy the same things. As a business owner, we now have the incredible opportunity to talk to our customers on a personal level and build real relationships. It used to be business V.S consumers. Advertisers constantly bombard us with what we need to buy. We know what we want. The people are gaining power. If you as a business owner take advantage of free communication, the results are immense. The big mystery of whos behind the products we so dearly love is disappearing. We can now see exactly who they are, what they like, and how much they care about their customers. Consumers now have the opportunity to give feedback directly to business owners to help improve their product and services. If you do great business and sell great products at fair prices, people will talk. They can tell their friends, or tell the business owners how much they appreciate them directly from their own home. Business is becoming more transparent. No more will businesses choose to hide in their corporate buildings, restaurants, shops or offices. Theyre putting it all on the line, good or bad. Have you ever bought a product from a local business and wanted to tell them how happy you are with them? Well now you can. Have you ever been taken advantage of and bought a product or service that didnt meet you expectations? Now you can let them know. Your whole Social Network hears what you say. Its time to adapt as business owners and stand behind our businesses, butt naked. If youre too afraid to hear what people really do think, chances are youre not doing good business and youll be packing up shop soon enough. If you care about your customers, get a Fan Page, make it professional, and give your loyal customers a chance to pat you on the back. We can help. Visit our website and get started today.