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[link widoczny dla zalogowanych] Turn 23: Is ‘His Airness’ Finally Ready for Some Hang-Time?
Release of the 23rd Edition of Jordan’s Eponymous Shoe Fuels Rumors of the End of his Shoe Dynasty
With the release of the 23rd installment of Nikes [link widoczny dla zalogowanych],[link widoczny dla zalogowanych], the shoe bloggers are abuzz about if this ambition characterize the final version of the worlds most famous basketball shoe.
Back in 1984, deserving to drastic tournament, Nike was struggling to acquisition mart share in the sportswear mall. With its generic jogging mark picture,[link widoczny dla zalogowanych], Nike had not credibility in the pro sports or basketball earth. The sprinting shoe phenomenon that had oiled their bargains in before annuals was slowly dying, and they needed to reinvent their mark to pray to the niche pro sports market.
Nikes savior was a rookie basketball player in whom they saw an opportunity to appeal to juvenile basketball fans who ambitioned to imitate the most exciting player in decades. Nike signed Michael Jordan to a $2.5 million handle for 5 years with royalties and other benefits.

The introduction of the Air Jordan I nearly directly revolutionized the entire active shoe industry. Before the Air Jordan I, most basketball shoes were plain pearly,[link widoczny dla zalogowanych], yet the striking red and black color contrive of the Air Jordan I demolished this convention. In fact, the NBA didnt understand what to do about this thespian alteration and banned the shoe from the ally after Jordan wore them for the first time and added a $5,[link widoczny dla zalogowanych],000 fine for every game in which he wore them. Nike, of course, feeding off the media madness, was delighted to cover the cost of the fines to keep the shoes in the game. With the argument - and of course Jordans breakthrough rookie year - the Air Jordan line was fast on the road to becoming a family appoint.
Nike [link widoczny dla zalogowanych] were the premier Nike shoe without the famous Nike Swoosh. After putting his ticket above the world of sports footwear, Jordans 23rd annual shoes feature his thumbprint on the sole - an ironic similarity hard to ignore.

Air Jordan and his iconic Jumpman VI are both a powerhouse brand and one of the most powerful sports franchises in the world. The success has propelled Michael Jordan further his already legendary status and half access to becoming a billionaire. With the unlock of Air Jordan XXIII and because the digit 23 was the digit he wore during his NBA vocation, there namely assumption that this could be final edition of the worlds maximum prominent basketball shoe; end of one era indeed.
Somehow, the thought of dressing Nike Kobe Bryants equitable isnt the same. Then another,[link widoczny dla zalogowanych], Nike Lebrons…I could habituated to that.

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