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Marketing Design Principles for Postcards by Kaye Z. Marks
Are you having a difficult time in deciding on a design for postcard printing? Do not worry, you are not alone. After some time, it can actually be hard to think of something good for postcard designs.
This is true especially if you always try to design from scratch, it can really be difficult. Postcard printing for marketing requires design principles that are oriented towards a marketing goal. In this article, I will teach you a few design principles for postcard marketing.
These are the usual principles that many professionals use that have been proven to work for effective designs.
? Printing seasonal outputs C One of the most common design principles that are used is the seasonal approach. This is the principle wherein you design in theme with the current prevailing season. From the natural seasons such as spring,[link widoczny dla zalogowanych], summer, fall and winter, to the human made seasons of the holidays and religious observances, there are plenty of design themes to choose from.
This design principle is really effective for marketing campaigns, since you can basically partake in the benefits that one particular season can bring. You can join in on the excitement of the spring for example, or you can go along with the joy and marketing madness of Christmas. You can easily be noticed and succeed in line with the season.
? Using targeted marketing tools C Another great design principle is to design for certain types of people. These targeted types of designs are basically done so that they appeal specifically to the people that matter the most to your marketing objectives.
Therefore, if you really want to target those rich professionals in your marketing color postcards,[link widoczny dla zalogowanych], you can design them to appeal to that market by showing luxurious images and posh sophisticated content. Of course, you can also to this to a more middle class audience with more common images and easy to understand content. This can really make color postcards very effective even if you print just a limited number of them since they are only meant to a select group of people.
? Impact oriented C Finally,[link widoczny dla zalogowanych], you can also try to adopt a more impact oriented design principle. This principle is aimed primarily for that shock and awe factor in its design. There are no target demographics here. You just need to have a sheer determination to get people to look at the design in any way possible. Most people use shocking or provocative images to get this marketing effect,[link widoczny dla zalogowanych], but you may also just use a vibrant unusual color or even unique postcard printing materials. As long as it is within your marketing theme, you can really make an impact with this design principle.
So, why not try out these design principles? It should give you a nice framework to think of your postcard printing designs.
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