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Wysłany: Sob 7:11, 14 Maj 2011 Temat postu: Fashion houses target fashionable spectators with |
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Watches have been given a luxury fashion house makeover over the past few months as the competition to gain a larger share in the jewellery market grows.
Leading fashion houses such for Christian Dior, Louis Vuitton and Chanel have been concentrating ashore designing elegance watches apt target a new kind of client. Keen to attract fashionable consumers and keep obedient customers, these shape brands have realised that elegant,[link widoczny dla zalogowanych], designer watches are a sure path to keep revenue high and push their brands forward out of the economy recession.
According to an story in the Financial Times, bargains of designer time pieces in China and other parts of the earth are rising despite the global economic emergency. This is due to the fact that many customers still see them as investment pieces that will transcend period and fashion trends.
Speaking to the Financial Times,[link widoczny dla zalogowanych], main executive for Ralph Lauren Watches and Jewellery, Guy Chatillon has placarded that a lot of new customers are snapping up the designer pieces.
He said: “We’ve noticed that occasionally as many as 50 to 70 per penny of out timepiece buyers are new to Ralph Lauren.”
True to their universal labels and reputations, the fashion brands have produced beautiful chips however they have likewise been keen to produce items of exceptional quality because the luxury merchandise market. This namely of way no only to attract new customers, yet to keep existing customers satisfied.
Luc Perramond, chief executive of timepieces by Hermès tells the Financial Times: “Clients are many more discriminating immediately. Many fashion brands have tried to way the luxury see business and failed. When it is successful, it tin be profitable and bring strong admission to the brand, but you must have the confidence of a legitimate product attempt.”
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Watches have been given a luxury fashion house makeover over the past few months as the championship to acquire a larger share in the jewellery market grows.
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