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Choose duotones/tritones colors cautiously. People look comic in purple… use four-color publishing alternatively black publishing if you use photos.
Choose ink and periodical carefully. Match them to your audience. Astro-bright papers may be magnificent for a garage marketing, but may no be right if your target marts are corporate professionals.
Avoid metallic inks or foils for copy.? The glare from?the inks makes it unreadable and impossible to fax or scan.
Paper and Ink
Start with a explicit message and an easy-to-understand shriek to deed.
What do you absence them to do, simple and specific?
Use only graphics that help narrate your story.
Don’t package everything in your piece. Give them a reason to contact you.
Be generous with pearly space. It is essential to permit the reader’s eye to rest.
Most important:
How do you make your mail stand out from the rest??
Type and fonts
Use reverse type sparingly. Not at all, if your target audience is over 55.
Speaking of over 55, use 14 point or larger type if your target is older.
Do not put whichever small type on a darker color background.
Limit the digit of font families, rather merely 2, Arial font for the headlines and Times font for the body duplicate.
Use striking and italics carefully. They can be great to highlight important information, but if anything is bold or italic then nought is important.
Stick to easy to read fonts. Fancy fonts can be hard to read.
Type above funny angles namely not fun,[link widoczny dla zalogowanych], it’s just hard to read. Don’t make them calculate further your call to action.
Be scrupulous using justified type (left and right margins are even). Justified type can create uneven spacing causing “rivers of white” throughout the type.
Remember to put your adjoin information in several easy-to-spot places. Give them several easy ways to adjoin you including your web residence, phone number, avenue residence and email. With just a little intending you can create an effective printed chip for your business that can convert a invaluable part of your sale puzzle. Bonus: Create the mail chip into a downloadable pdf from your website too…
Direct mail is in a revival these days. Even Microsoft recently sent out a direct mail campaign to market adCenter, their online paid ad service. Imagine that, direct mail ads to notify an online ad service!
Direct mail can be an effective access to target select markets, if done correctly.