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e you ever spent hours, individually changing the ads on your Google Adwords account? Here are the directions to a Google tool that is free and will save you hours of work and a lot of frustration.
Congratulations, you have a Google Adwords account. You may have multiple Ad Goups and each Group may have multiple Ads. Did you know you can change all of your Ad Group Ads at one time? Many do not know about this or they are not sure how to use the AdWords Editor. I will show you, step by step, how to use the editor. This will change all or one of the ads on your account easily.
The first step is to download the Google AdWords Editor on to your computer. You can find the Editor on Google search or in your account. Once this is completed, open the Editor on your PC. You may have to use your search box to find it or you may find it in your Programs file. It does not install a shortcut icon automatically.
In the left hand corner, you will see the "file" dropdown box. Clic on "open account" Click there and a Pop up box will appear asking you to Add Acount. Click there and add the name of your account. Once this has completed you will want to "Get recent changes" This is in the upper left hand corner of the Editor box. It has a blue arrow pointing down, you can't miss it. Click on this box to update the Editor before you make any changes. This will ensure you are making changes for all of your Ad Groups. It does not automatically know if you have added or deleted a group or specific ads.
In the middle of the page, you will see a column that has five boxes in it. Keywords, Placements, Negatives, Ads, Ad Groups, Campaigns. This is where you may make multiple changes to your campaign. We are dealing only with ad changes here. I have written additional articles that consist of tricks and shortcuts to free up your time as well.
Click on the "Ads" box. This will display your current ads. You will see a box, with 2 triangles in it, that says "Make Multiple Changes" Click on this box. This will open a dropdown box that has 2 choices, "Add/Update Multiple Text Ads" and "Delete Multiple Text Ads" Click on the former, Add/Update. This will open a new box Cheap Coach Purses, "Add multiple Text Ads-Step 1 of 2". On the upper area, there are 2 rectangles Coach Heels Sneakers, the first is your campaign, the second is your Ad Group box. Click this box. From this box you may make changes to one or more of your ads. Scroll down to the bottom of the dropdown. You will see Click this. Next, at the bottom left of the big box you will see a very small box that says "Replace the entire contents of the destination ad groups with these text ads. Check that box.
Now you are ready to put your ads in. There is a space, in the body of the pop up. where you will put your ads in. I have a couple of tips to help with this. The first is: Pre write your ads and save them on a word doc or notepad. From there you can copy and paste them on to this area. Also, once you have saved your ads on notepad, you will have a record of what ads you have used in the past and can make a note of which worked and which did not.
There are 3 lines for your Google Ads. The first may only contain 25 characters including spaces. Punctuation is basically forbidden, you can have a question mark or exclamation mark but little else. The second two lines may have 35 characters each including spaces. Punctuation at a minimum. Do not write "click here" or such, as the Google Monster will get you. They will let you know by stopping those ads that do not qualify untill you fix them.
OK, now to put the ad copy in the box. start with the first line of the first ad. Put it in as you would like it to be seen. Then hit your "Tab" button. Now you can put in the second line of your ad as you would like it to be seen. Hit "Tab" again. This is where the third line of your ad goes as you would like it to be seen. Hit "Tab" again. This is where your visible URL will go. The URL you use here must match the destination URL. No re-dir