 Wysłany: Nie 15:17, 10 Kwi 2011 Temat postu: As the Treaty of Sun Tzu -the art of war- is appli |
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| For many years who has read a modern translation of the classic text of war Sun Tzu, "the art of war" for a course at the University in ancient history. He finished reading, I took the test, courts approved and quickly archived old Sun Tzu in the catacombs of my mind. I thought that it was made with the strategy and the theory of war.
As the years passed [img]/images/Jimmy-Choo-Shoes/Jimmy-Choo-Studded-Ankle-Boots-Black.jpg[/img], and I worked as a developer of products, Director of consumer sales and marketing strategist for more than forty years, meeting that use many military lessons that Sun Tzu taught in 600 BC and still studied at West Point and military schools until today. The lessons are simple, timeless and converting almost exactly for use as commandments of marketing. I am also regularly to my copy of student worn "the art of war", inspiration. War and marketing have many similarities. The war is all about the effective control of the Earth. Marketing is all about control of success in the stores of the Earth (or average): space, location, see. In the war-Sun Tzu, he stressed the importance of controlling the heights. A high position, an army can look down on the enemy fire, destination, maintain land with less than soldiers and maintain coverage while the enemy must expose to present. Robert e. Lee was undoubtedly the largest field ever produced by the Commander of United States (well, fans of George Patton may discuss this point). Lee performed remarkably in the war of secession with less work [img]/images/Jimmy-Choo-Shoes/Jimmy-Choo-Nina-Patent-Sandals-Black.jpg[/img], less horrible logistics and weapons. And once more, the General Lee [img]/images/Jimmy-Choo-Shoes/Jimmy-Choo-Quiet-Peep-Toe-Pumps-Purple.jpg[/img], a student of Sun Tzu, you forgot the crucial importance of the fight, unless an army to control the Hill as the Confederated forces fought at Gettysburg and t p > raiettoria of the bloody conflict has changed irreversibly. In marketing the increase is taken when it provides a service or a product that is honest in terms of performance, has the value, benefits and the characteristics of the new, exciting and motivating to consumirRS choose your article and not race. Deceived PAS, commercial, marketing and sale of consumer products is a form of war. There is only so much place on the shelves of the largest of even large surface retail store. Advertising vehicles are limited by time (radio ads, television), magazines (newspaper), space, cost and frequency. Competition is always trying to take the heights and progress of market share. Sun Tzu said, "General Vincent knows what is necessary for the victory and then attacks." General attacks of losers. "Search for victory." "Same in the marketing of a product for service for the consumer or business. One, strategy, business plan unique selling proposition and sales customized to achieve a successful implementation of marketing is critical to success. Too often, beginners, or a trust trader attempts to break through a sales channel without carrying out due diligence and place a base to support a campaign. "Use of other resources for your benefit", is an another theorem that Sun Tzu. It is the basis of the guerrillas. It applies also to guerrilla marketing. "General Vincente must think like a cobra," written by Sun Tzu. Cobra is fast, agile, agile, fierce and clever. General Dwight Eisenhower is a perfect example of a military leader to think and act as a cobra. For the invasion of Normandy, June 6, 1944, the Commander of the Allied forces, used constantly in all the movements of General Patton, as a ruse, we would use and p anointed landing falseferait face nganno confused the Nazis on the date, location and intensity of the desembarco force. Successful advertisers use secret [img]/images/Jimmy-Choo-Shoes/Jimmy-Choo-Quiet-Peep-Toe-Pumps-Nude.jpg[/img], speed, agility and cunning to win and out-hustle your competition. The advantage of cobra is because new products continually enter large and well established [img]/images/Jimmy-Choo-Shoes/Jimmy-Choo-Snakeskin-Slingbacks-White.jpg[/img], often lethargic categories which are lead by bureaucratic indolent, multinational. In beauty and cosmetics Bare Essentials and philosophy fueled the last old-many marks line. Apple reinvents itself and constantly energises the technology sector. Jimmy Choo has become a generic label for the top high-end shoe industry in the last decade. In the 1940s, Wal-Mart came to dominate and get dozens of very old retail competitors. The Korean manufacturer Hyundai became quickly one of the major brands of sale such as price, quality and performance has given the company a unique proposal for sale. "The art of war" studied yet religiously until today in military academies in the world. The reasons are simple: the lessons of the war have not changed. Technology is no doubt. Strategy and logistics, is not as described by Sun Tzu over 2600 years. It is the same for marketing. Technologies and distribution new strings are created but the basic rules of marketing and have developed parallel rules for a war with success, does not change. Recommend any seriously aspiring marketers grab a copy of "The art of war", read and keep for reference trajectory. More infomation： Best books on personal finance in 2010_154 |
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