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keen62sail
Wysłany: Sob 8:45, 19 Mar 2011
Temat postu: ed hardy boys -
Popular Interactive Marketing
Communication over the Internet is one of the best ways to see interactive marketing at its best. There are many different ways for companies to make use of this type of marketing. Three of the most common are social media sites, blogging, and by use of forums. While newer forms are being brought to the virtual table every day, these three areas of interactive marketing remain the best for promoting a company's products or services.
One of the most popular interactive marketing types is social media. This is where not only can people message and communicate with others, but plenty of advertisement space is also provided. These pages are made up by a person who wants to network with others for a variety of reasons and they personalize their page. Instead of just reading information about others,
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, they are able to self-publish their own information and even promote their own businesses or services. Since it is a free site, available page space is utilized by advertising including links and other forms of interactive marketing.
Another important part of web marketing is blogging. A web log, otherwise known as a blog,
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, is a way for people to do everything from write about the latest love they lost to great ways to make tomatoes grow. Usually, news related blogs are very popular and have a lot of people following them. This is just another example of how much the Internet has changed how folks receive their daily information. Greater numbers can access the World Wide Web by cell phones or other small hand held electronics which gives them the freedom to get the information they want when it��s convenient for them to do it.
Forums are also a great avenue for interactive marketing. With forums, a business is able to direct its advertisements right to the particular customer base it wants to reach. For example, if the forum concerns green energy and people are making threads to each other about it, it would make sense for the company who is selling rechargeable batteries to advertise in the available space. People will tell others when they have found a great business or service. This can really be the truest in forums. People are communicating and building trust through a medium concerning a subject that they relate to. Being able to have a person put on their forum entry that they really liked a particular site and give a URL for that web site is great interactive marketing.
One interesting marketing tool that more businesses are taking advantage of is submitting blog and forum entries in order to promote their products. On one hand,
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, some may find this type of marketing somewhat "black hat. " Usually, forum moderators will have some sort of rule as far as what can be considered spamming,
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, and what is actually information being given on a comment. Some companies will even hire services to provide daily blog entries which will promote their business or service. Either way, interactive marketing is a powerful tool.
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