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How To Write A Sales Letter That makes $$$ (Part 3 of 3)
Part 3 Ensure The Customer Knows That They will Lose Out Should They Choose To Reject Your Product Throughout Your sales copy you shall be drumming home the benefits should the customer invest in your product. In effect you will be telling them that what you have to offer is the key to improving their current lifestyle. You are showing them the pro's of your merchandise. However at the end of your letter you must drum home an altogether different message. The customer must understand that they shall lose out if they don't act upon your letter at once. They should feel a necessity to purchase your product straight away. There are two way's to do this. Firstly by offering the customer a discount should they place their order before a certain time/day. We all like to think that we are getting a bargain don't we. The second way is by using emotion. Emotion is a very strong element in marketing. Used correctly it can be a perfect way to clinch a deal. Here are a few more ways in which you can try to elicit an immediate response from your customers: Limited quantity Price increase in a matter of days Limited places available Pre-Publication - in other words they are receiving the product before it becomes available to a much wider market. In essence they will be ahead of the pack. The majority of your sales will be made as soon as the customer finishes reading your sales letter. If he/she feels they do not have to act immediately chances are you'll lose the sale. Your Guarantee You must offer a guarantee. This elicits trust from your customer and this is vital when trying to make a sale. Providing you are offering a quality product your refunds should not exceed 4%. Even the best product on the planet could receive 4% returns. It's a simple fact that you cannot please everybody. Ideally your guarantee should be no less then 30 days. Ask For The Order By now you should have built up enough excitement,[link widoczny dla zalogowanych], trust and value that your customer is itching to purchase your ebook. So why do so many people fail to actually ask for the order? People fail because they don't just outright ask the customer to buy. Your P. S Your P. S is incredibly important. People who "scan" your sales letter will read your headline,[link widoczny dla zalogowanych], sub header,[link widoczny dla zalogowanych], your bullet points and find the price. The p. s is then the last thing they see before deciding whether or not they should read the letter in full. Get all of these right and you'll be laughing all the way to the bank. Studies show that your P. S is the second most read part of your letter after the headline. So you've got to make sure that it is incredibly powerful in putting across your offer in the most appealing way. And there we have it. There's all the information you need about how to write a great sales letter So please, please just give this a try. What have you got to lose? Nothing. What have you got to gain? EVERYTHING,[link widoczny dla zalogowanych]!
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