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Sam1lbai · Wysłany: Wto 11:11, 22 Mar 2011 Temat postu: coach bags outlets -.

Postcard Sizes For Different Marketing Options | A Business Article
Contrary to popular belief, size matters in postcard printing. As one of the most effective marketing tool used in business today, postcards have to be designed as effectively as possible. Mostly, post cards are sent through mail that is why they are often printed in standard size. But you can always use custom dimensions to ensure your card stands out in the crowd. There are actually several choices of post card sizes these days. You choice will basically depend on your budget and what you want to accomplish with your cards.
1. Standard or regular size,[link widoczny dla zalogowanych], which 3. 5"�? by 5. 5"�? Older types of postcards come in this size. Although this is still widely used today,[link widoczny dla zalogowanych], many prefer to use a larger card.
2. Continental size. This comes in 4"��x 6"�? which is the standard size USPS will mail. Most cards today come in this size. If you order anything larger than this size, you will be charged with the rate of a regular letter. When you order cards from a printing company at this size, you will pay less not only for the cards but for shipping as well.
3. Oversized. This is slightly larger than the continental size and is considered as the second most popular size of post card. It comes in 5"��x7"�? Many post card collectors though do not want this size of card as it is more expensive, hard to keep, and costs more to mail. But if you will be using your card to promote your business, this size will be ideal for you as you can put more text or image.
4. Rack or push cards. Another variation of oversized cards comes in 4"��x9"�? Although this type if card costs the same as the 5×7 card,[link widoczny dla zalogowanych], it is slightly different in shape, shorter, and wider. This type of card is very versatile and great for marketing purposes. It can be used as a display in trade shows or conferences rather than just mailed out.
5. Modern or jumbo size. This type of card size ranges from 5. 5"��x8. 5"�? 6. 8"��x7. 5"�? 6"��x11"�? and 8. 5"��x11"�? One thing good about these sizes is that they will surely catch attention. If you have a lot of information you want to convey to your prospects or if you want to get immediate response, jumbo sized postcard printing is right for you. Although this type of card will cost you more,[link widoczny dla zalogowanych], there will be discounts you can avail, especially when you order in bulk.
To decide on the best size of post card to use in your marketing campaign, you need to test first different types of cards to see what works best for you. With the options available today, there is really no reason for you to stick with the standard postcard size.
Bigger cards can surely elicit the response from people that you are looking for, and they can be used for a wide range of purposes, from simply letting your customers know you remember them, to reminding them about their appointment with you, announcing an upcoming sale, or encouraging them to visit your website.
But if you are on a tight budget and simply aim to build your brand or business identity, you can always stick to the official postcard size as it is budget-friendly and effective in marketing purposes.
In any case, it"��s best to define first the goal of your direct mail campaign. If you do this, it will be much easier for you to shape your marketing message, and you'll know what size of post card will best deliver your message.
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