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The 13 Step Plan for Successful Web Development. Perth Designer Explains.
According to successful Perth web developer Dale Carter, the web development life cycle can be broken up into 13 distinct stages/sections that occur more or less sequentially. There can be an overlap between some of the stages during the development of the web site so some flexibility is required. Here is an overview of each stage to help you understand just some of what is involved in a successful web development strategy.
1. Business Analysis: Define the purpose of web site
Start by clearly defining what the business wants to achieve with their web site and internet marketing and how they intend to measure their success. For example do you want to generate sales leads or online sales and if so how many or how much and by what date?
2. Strategy Development: Identify strategies used in the web site to fulfill its purpose
Brainstorm ideas for how you can achieve your web sites purpose. Do an analysis of your existing site,[link widoczny dla zalogowanych], partner sites and a competitive analysis of your competition. You should also research any case studies of success stories of how similar companies are using the web.
3. Specification Building
Draw up preliminary specifications for your web development project by including a general layout, site navigation framework and a site map of the flow through for the dynamic or interactive sections. You can do this using a wireframe or skeleton layout and a sitemap plan. Describe the process of any interactive steps on paper.
4. Graphic Design to approval
Assuming you already have a good logo (otherwise start here),[link widoczny dla zalogowanych], pass over the specifications to the designer and have them draft up some designs. Meet with the designer weekly or provide feedback and request updates regularly until the design framework is approved. If your designer is struggling to come up with a good design then we recommend you change designers and pay a little more to get a better long term result.
5. Site Development from Approved Design
The web development really takes off here with the web designs converted to a working web site. Constant reviews are required to keep the project on track and provide feedback. Avoid making structural changes for cosmetic reasons if expensive once the build has started. Otherwise you should go back to the design stage and start again.
6. Content Writing, Content Insertion and Data Entry
Good web development firms understand that well written content is what makes the web site perform in terms of sales generation. You need well written content and you can take from your printed material but remember you have the ability to tweak and evolve your content on your site with lower cost so use this to your advantage. Involve and pay extra for a marketing focused copywriter if you do not have the skills to write effective sales copy.
7. Coding of Additional Functional Elements
Be prepared for scope creep while building your site due to having overlooked important features during specification building. Web sites development takes time and you may come up with some brilliant ideas during the development process.
8. Testing and Review
The testing and review process is generally an ongoing consideration while the site is being built. Programmers can overlook coding of certain aspects while they solve other complex problems. Regular site reviews can pick up on overlooked or poorly executed functions so that these can be corrected.
9. Corrections, Adjustments
Following on from the testing and review stages, the corrections and adjustments to the web development project are made and then sent back for testing and review.
10. Site Launch and Base Level Keyword Optimisation
Once the site is built, tested, reviewed,[link widoczny dla zalogowanych], corrected and approved,[link widoczny dla zalogowanych], it can now be launched. A soft launch without fan-fare is recommended initially so that any final issues can be picked up and corrected before any hard launch with lots of publicity occurs. Keyword research using Google��s keyword tool and then keyword placement into title tags, descriptions and body copy should be completed.
11. Site Promotion, Ongoing Optimisation and Link Building
Search engine optimisation via web site coding reviews, directory submissions, and link building strategies should be undertaken on an ongoing basis. Search engine marketing via pay per click listings can also be implemented as long as it monitored and measured. Offline promotion via newspapers and other media can also be considered.
12. Site Maintenance and Improvements
Now that your site is operating for you and delivering sales leads and online sales, the site needs to be maintained with new product, tweaking content, adding content, seasonal offers on the home page and ongoing functional improvements.
13. Implement Email Marketing
Nearly all sites should include a lead capture facility and our most successful clients implement an email marketing strategy to stay in touch with leads and increase repeat business.
By going through the suggested web development plan you will put yourself well ahead of the majority of web site owners. Go forth and profit.
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