Copywriting - Writing Web Sales Copy by Using More

639442678

When I teach copywriting to my students I use a list of 21 elements that are all important parts of the process. Many of them end up learning about headlines and the importance of testing different headlines,[link widoczny dla zalogowanych], but the other elements of web sales copy do not seem to stick.
In your sales letter, remember that each element is meant to keep the person on the page and reading all the way to the end. You will find that many people are skimmers,[link widoczny dla zalogowanych], so they will read your headline and then jump to the bottom of the page and see how much it will cost them to purchase your product or service. This is why you must go element by element to tell people everything about what you have to offer.
One area in copywriting that is ignored by many newbies is that of telling a story. You are selling a product or service that will solve someone's problem,[link widoczny dla zalogowanych], so share your own story with the readers so they can put themselves in your shoes and relate to what you have gone through. Then spend the rest of the time explaining how you were able to solve this problem and how they can learn to do the same thing.
You will also want to tell people the benefits of your product or service. List these as bulleted points, and use an odd number. Testing has shown that this will be more effective. Make every other feature in bold print, so that these bulleted points jump off the page,[link widoczny dla zalogowanych], whether someone is reading every word or just quickly scanning down the page.
Using audio on your sales letter will also dramatically increase your results. When people can hear your voice they will be drawn in a little bit closer,[link widoczny dla zalogowanych], and you will seem more real. Use these methods and techniques and you will sell more and increase your copywriting skills all at the same time.
The manageress and a guy behind a till were the only people in the shop and I made my way to the walk-in beer fridge at the back. Over the months they had got to know me well and no doubt had their own thoughts about me. But I was probably one of their best customers so they always treated me politely. They could not have failed to notice the huge amounts of booze that I was buying.As I made my way to the beer fridge the shop assistant appeared out of nowhere and greeted me. "Sawubona," he said. He seemed to stare right into my very soul. I wondered what was he thinking. He sometimes helped me to the car and today would be no different. No doubt I was a shock to him as well. Maybe I was too paranoid. Sure I was gaunt,[link widoczny dla zalogowanych], filthy and sickly-looking but then maybe there were plenty of people like me coming in and out of the bottle store every day. Maybe all that intrigued them was where the money was coming from. That must be a mystery as I looked like a typical down and out. Bugger it. Let them ponder.
The cold beer fridge revived me a little and I always stayed a couple of minutes longer than necessary. I found my beer and asked the assistant to help me carry the case to the till. There I fumbled for the money and handed it over to the guy. He remained silent and passed me the change which I gave to the assistant. He mumbled a quiet "Siyabonga," and carried the case to the car.I felt that I had no choice any more. The liquor consumed all my mental and physical energy. The people who came and went in my life saw me as a babbling wreck. I comforted myself with the thought that they should see me when I was deprived of my beers.I stopped at the fridge long enough to sink a cold one and then walked into the office. My entrance went unnoticed and only Mary looked up and asked how I was feeling. Plonking myself down, I couldn't fail to notice that it had turned into a lovely day.