a&f london - however

keen62sail · Wysłany: Nie 23:51, 20 Mar 2011 Temat postu: a&f london - however

7 tips for an effective adwords campaign
By Dev Liyanage Following are some of the quick but very effective 7 tips for you to jump start your adowrds campaign with solid results. [1] Using same niche keywords on single campaigns Make sure to create your adwords campaign with same set of key words, for an example If your selling web hosting and your niche market is Linux web hosting, You can bid for all the linux web hosting related keywords. [2] Research and test your keywords It's really hard to tell which keywords are best suited for your campaign, what I'd encourage you to do is to try and use relevant keywords more often and test them continuously until you get the right combinations. (Google has a keyword tool that will help you with keywords) study the performance of these keywords and see what works for you and bid strategically. For an example, bid higher on a well performing keyword and lower on average or bad once. [3] Write multiple text ads for same niche keywords Write several ads for a particular niche keyword campaign with different compelling text having the keywords on them. And you can monitor which ads with which keywords performs well and bid higher on them accordingly. Make sure you're writing highly relevant ads with attention grabbing headlines and your CTR will increase with no increase in CPC. [4] Always start high It��s always better to have a high CPC initially for 1st round up to 1 week and then start lowering it there after based on the average CPC for the week. This requires some research to find out your competitions highest bid and then have your biding strategies formulated well and execute accordingly. [5] Standard vs accelerated delivery This is totally up to you to decide depending on your needs. Let me give you an analytical explanation about this feature. You can use standard delivery when using a limited budget and when you want to expose people to your ads through out the day. Otherwise you can use accelerated delivery method. On the other hand you really don't want to use Standard, because a searcher will search for your keyword and see your ad once, but it will disappear in the next search. But with accelerated delivery you ad will be there without disappearing. And when you set your delivery method to ��accelerated��, Just make sure your daily budget is set high enough. [6] Avoid following to prevent poor CTR If you're not getting a quality CTR,[link widoczny dla zalogowanych], it's probably an indicative of one of the following: - Your keywords are good are well-targeted but your ad copy(ies) are lousy/not inviting enough. This would be the case if you see a high amount of impressions but low amount of clicks. - Conversely,[link widoczny dla zalogowanych], your ad copy could be great, but you're not really using the keywords that most people would search for and to be interested in your ad. This would probably show up more like low relative impressions and very few clicks. - Otherwise, it's probably a mix of the two - your ad copy could be improved a little,[link widoczny dla zalogowanych], or further separated into different ad groups with more targeted keywords. I find personally that it's usually the former - that I've found good keywords,[link widoczny dla zalogowanych], but my ad copy is really just kind of ho-hum [7] Consider position preference If you want your ads to be on a particular position then you better try "Position preference" in adwords. And by using position preference you can pick which spot you want your ads to run in, however, this will probably cost more compared to a normal adwords campaign.
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