Video Marketing = ReelSEO, The Online Video Market

cgparis2010

Social Media Do’s & Dont’s: How Businesses Should Properly Engage with Social Media ,[link widoczny dla zalogowanych]
What are the rules for social media engagement in the social Web? How often should you post on Facebook? How should you handle customer complaints on Twitter? I asked social media expert Scott Meldrum of Pollin8 for his top 3 social tips on how to engage …
Blip.tv Relaunches as Center for Original Web Series
Blip.tv was what? I forget, oh right,[link widoczny dla zalogowanych], a video sharing site for content producers, now I remember (yes, I’m joking here… I know Blip). Well, it seems they decided that it was too close to competing with YouTube or to hard to do so and so …
Online Video As A Memorial: YouTube’s Tribute To Fallen Journalists
Online video can be a lot of things. It can be entertainment,[link widoczny dla zalogowanych], obviously, and that has been it’s primary purpose these last six years or so. But it’s flexing its muscle in recent years, showing how much power and creativity it can bring to help us …
Movie Trailer Marriage Proposal Will Be A Viral Video Sensation
This is going to be the feel good hit of the summer. I have to thank Nalts for bringing to my attention what might be the greatest marriage proposal in the history of YouTube. A man created a custom movie trailer as part of an elaborate …
Netflix Gets Miramax Movies to Bolster Digital Library
So a couple weeks ago I reported that Hulu was working a big deal with Miramax. Well the studio isn’t being stingy with its love, which is great for viewers, and has entered into a deal with Netflix to offer up hundreds of titles at the …
PlaceVine Crowdsourced Video Contest Offers Pay for YouTube Views
I recently got an email that talked about Alphabird picking up PlaceVine for some undisclosed amount. But what I found more interesting in the release was this contest that PlaceVine is running. Essentially, they give you assets, ask you to submit a video based on certain …
Hands On With The New Netflix App For Android Devices
I’ve been thinking about cutting the cable-TV cord for the last couple years,[link widoczny dla zalogowanych], and just a couple months ago,[link widoczny dla zalogowanych], I finally took the plunge. I had to get creative to watch some of the NHL and NBA playoff games I wanted to see, but overall, it’s …
Best Online Video Ad Campaigns: Google’s Chrome Book Ads Educate & Entertain
Google had the attention of the tech media and blogosphere most of last week by virtue of their annual I/O event, during which they announced many new products, services, and initiatives. One of those new products is the Chrome Book–a web-only laptop that aims to change …
Social Video and Cause Marketing: How Nonprofits Are Doing Viral Video
I interviewed Chris Quigley, Co-founder of the buzz marketing company, Viral Ad Network, about why and how companies should engage in social causes using video. Chris also shares the special benefits that social video campaigns can have for charities, and we add some of our own …
The Week’s Best Viral Videos & Viral Video Marketing Lessons – Parodies & Heartwarmers
Another week is in the books (well, almost), so it’s time to sit back, enjoy that morning coffee, and watch some of the most popular viral videos of the week. As usual, we have entries from savvy brands as well as clueless amateurs, which is sort …
Horizon Media & Adap.tv Join Forces For New Video Ad Platform
Adap.tv has partnered up with Horizon Media on a “next generation video ad buying and campaign management system.” They are working together on integrating the Adap.tv for Advertisers with some new services that will give advertisers with diverse inventories spread across numerous sources and formats a …
Welcome to Personalized, Geographically Targeted Video Ads
While there’s plenty of evidence that brands are embracing online video as a new and powerful medium for advertising, the overwhelming majority of video ads are still created for television–that is to say, they’re created as a one-size-fits all solution. A brand makes a commercial, and …
Video Marketing Strategy: Matching Brands & Web Video Stars
If you follow any popular Web personalities and their online video channels, you might be surprised to learn they may be paid to have brand messaging worked right into the video. I interviewed a broker who matches brands with web celebrities (aka, “Webstars”) and places their clients’ brand …
Dreamworks’ Kung Fu Panda 2 Interactive Video Ad Slices Up YouTube Page
One of my favorite types of branded online video content is the fake out, where a seemingly-normal YouTube page is revealed to be a full-page Flash animation or some other marketing trickery. We’ve seen Wario break the page apart. We’ve seen Stallone blow it to smithereens. …
Video on Demand Hits Facebook for Indie Filmmakers
Flicklaunch, the newest Facebook video-on-demand service, has launched. Sure, they’ve only got one flick to flick to users now, but they’re h[link widoczny dla zalogowanych]ng to hit the market of indie filmmakers who own the rights to their content and can launch it however they please. This might mean …
Would You Watch A Clorox Video Ad For Facebook Credits?
Facebook is slowly rolling out a new system that will give Facebook Credits to users who willingly view certain video ads–you might have read about it in Christopher’s Weekly News Reel article over the weekend. And now they have their first major brand on board to …
Cord Cutting is Reel: Online Video Advertising to the Rescue
Nielsen recently reported that the number of TV’s owned in the U.S. has dropped due in part to younger consumers going without paid TV (cord-cutting). Online viewing may fill in the gap though, because the CW has found that viewers stay tuned for all the ads …
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